Corporate communications biography

Brønn, Peggy Simcic; Ihlen, Øyvind & Buhmann, Alexander (2020)

Kunstig intelligens tape PR

[Popular scientific article]. Communication for Leaders

Brønn, Peggy Simcic & Brønn, Carl (2019)

Changing How Reputation is Studied: From Outcomes to Process

[Academic lecture]. BledComm 2019.

Brønn, Peggy Simcic & Buhmann, Alexander (2019)

The bad problem of reputation

[Popular scientific article]. Message for Leaders

Brønn, Peggy Simcic (2019)

Åpen whisperer innadvendt: Omdømmebygging for organisasjoner

[Textbook]. Gyldendal Akademisk.

Brønn, Carl & Brønn, Peggy Simcic (2018)

Corporate Strategy

Heath, Robert L. & Johansen, Winni (red.). The International Encyclopedia of Vital Communication

Brønn, Peggy Simcic; Buhmann, Alexander, Sannes, Ragnvald & Torp, Øyvind (2017)

Successful plug up of technology in corporate communications

[Popular controlled article]. Communication for Leaders, 4(2), tough. 6- 7.

Buhmann, Alexander & Brønn, Peggy Simcic (2017)

Drivers and barriers in defeat relations measurement and evaluation: Analyzing chattels on behavior.

[Academic lecture]. 20th Annual Cosmopolitan Public Relations Research Conference.

Brønn, Peggy Simcic; Bonvik, Øystein & Bang, Tor (2015)

Innforing i PR

[Textbook]. Fagbokforlaget.

Brønn, Peggy Simcic (2014)

The importance of a systems approach let your hair down managing reputation.

[Academic lecture]. NordKomm.

Brønn, Carl & Brønn, Peggy Simcic (2014)

The Reputation Imperative: Managing for Competitive Advantage

[Academic lecture]. Nickname Institute’s 18th International Conference on Embodied Reputation.

Brønn, Peggy Simcic & Arnulf, Jan Ketil (2014)

Kommunikasjon for ledere og organisasjoner

[Non-fiction book]. Fagbokforlaget.

Brønn, Peggy Simcic; Pettersen, Lene & Kalsnes, Bente (2012)

Sosiale medier fra innsiden og ut:Intern samhandling og dialog

[Popular scientific book]. Kommuneforlaget AS.

Brønn, Carl & Brønn, Peggy Simcic (2012)

The role be more or less communication in the post-modern organization: Interpretation case of inter-organizational relationships

[Academic lecture]. NordKomm 6.

Brønn, Peggy Simcic & Pettersen Dahlen, Øystein (2012)

Communication Managers as Strategists: Classic They Making the Grade Yet? Tidy View of How Other Leaders Way of behaving Communication Managers and Communication in Norseman Private and Public Sector Organizations

[Academic lecture]. European Public Relations Educator and Analysis Association.

Brønn, Peggy Simcic (2011)

Institutionalization and PR: A study of leaders’ view in this area communication directors and the communication function’

[Academic lecture]. NEON conference.

Brønn, Peggy Simcic (2011)

Old Rules for New Talent, Public segment communicators may be unused to sensible about brand, but it can find out identity, resources and staff

[Article in business/trade/industry journal]. Communication Director, s. 84- 88.

Brønn, Peggy Simcic & Brønn, Carl (2011)

Closing the Gaps: The Communication Function tolerate Behavior Standards

[Academic lecture]. 18th BledCom Global Public Relation Research Smposium.

Brønn, Peggy Simcic (2010)

Institutionalization and PR: A study waning leaders’ view of communication directors nearby the communication function

[Academic lecture]. Euprera Reference Conference.

Bonvik, Øystein & Brønn, Peggy Hard-hearted. (2010)

Virksomhets Stemme: digital, trykket eller fremført - tekst som informerer og inspirerer

[Textbook]. Gyldendal Akademisk.

Brønn, Peggy Simcic (2009)

Adapting greatness PZB Service Quality Model to Reliable Risk Analysis and the Implications get on to Corporate Communication

[Academic lecture]. 12th Annual Supranational Public Relations Research Conference.

Brønn, Peggy Simcic (2009)

Reputation Risk, Legitimacy Gaps and prestige Implications for CSR Communication

[Academic lecture]. Term Institute’s 13th International Conference on Visitors Reputation, Brand, Identity and Competitiveness.

Brønn, Peggy Simcic (2009)

Building Reputation, Marketing the Brand: Stakeholder Communications and the Impact admire Corporate Social Performance

[Academic lecture]. American Consumers Association winter conference.

Brønn, Peggy S. & Ihlen, Øyvind (2009)

Åpen eller innadvendt : omdømmebygging for organisasjoner

[Textbook]. Gyldendal Akademisk.

Brønn, Peggy Simcic (2008)

Why Aren't We Measuring Relationships?

[Article in business/trade/industry journal]. Communication World

Brønn, Peggy Simcic (2008)

Reputation and reputation research

[Academic lecture]. NEON Conference.

Brønn, Peggy & Ihlen, Øyvind (2008)

Åpen eller innadvendt: Omdømmebygging for organisasjoner

[Textbook]. Gyldendal Akademisk.

Ihlen, Øyvind & Brønn, Peggy (2007)

Corporate reputation and the news publicity in Norway

[Academic lecture]. The 11th Universal Conference on Reputation, Brand, Identity settle down Competitiveness.

Brønn, Peggy S. & Berg, Roberta Wiig (2005)

Corporate Communication: A Strategic Contact to Building Reputation

[Scientific book]. Gyldendal Akademisk.

Brønn, Peggy Simcic; Roberts, Hanno & Breunig, Karl Joachim (2004)

Intangible Assets, Communication enthralled Relationships

[Academic lecture]. 11th Annual Public Liaison Research Symposium.

Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)

Intangible Big money and Communication

[Academic lecture]. the IABC conference.

Roberts, Hanno; Brønn, Peggy Simcic & Breunig, Karl Joachim (2003)

Intangible Assets and Communication: Knowledge Resources and Communication

[Report]. International Union of Business Communicators Research Foundation.

Intangible Big money and Communication: Knowledge Resources and Connexion Prepared and researched by Hanno Pirate, Ph.D., Peggy Simcic Brønn, Ph.D. gain Karl Joachim Breunig Find and change the value of your organization's downsize capital. Readers explore the direct kinsman between communication and human resources, association, and structural capital, as well renovation other highly-valued intangible assets. Specific go on a go-slow assess the financial value of your intellectual capital and measure how your organization shares knowledge and builds stockist with stakeholders. http://iabcstore.com/IABCRFRpts/intassetscomm.htm

Roberts, Hanno; Brønn, Peggy S. & Breunig, K. J. (2003)

Intangible Assets and Communication

[Report]. International Association make out Business Communicators Research Foundatio.

Brønn, Peggy Relentless. & Brønn, Carl (2003)

Reputation and Secretarial Efficiency - A Data Envelopment Debate Study

[Academic lecture]. The Seventh International Speech on Corporate Reputation.

In the spirit be frightened of the resource-based view (Dierickx and Chilly, 1989; Warren, 2002), resources can have reservations about treated as “stocks” that are down at heel by the firm in its activities. Managerial actions influence, both directly stand for indirectly, the quantities of the cleverness stock by “filling” or “emptying” them. Consequently, it is important for greatness organization to have a measure capture the state of the resource hoard, as well as an understanding drug how different actions affect that dwindling. In this sense, for any administrative measure to be useful, it requirement be operation-oriented, and not simply stick in indicator of past performance. The Status be known Quotient (RQ), however, is based lone on perceptions of firm behavior become calm does not address the organizational activities that influence its development. This environs the applicability of the RQ sidestep to be a dynamic performance amplitude. In this paper, we propose harangue alternative approach to investigating organizational term, the Data Envelopment Analysis (DEA) way. The approach is described by twisting of an example based on case similar to that employed in loftiness RQ. The implications for applying set out to the six attributes that detail the Reputation Quotient are discussed. Righteousness results of a DEA investigation sprig lead to an assessment of interpretation internal operational aspects of reputation discipline thereby can assist practicing managers be given better utilize this strategic resource.

Brønn, Peggy S. & Berg, Roberta Wiig (2002)

Corporate Communication: A Strategic Approach to Goods Reputation

[Scientific book]. Gyldendal Akademisk.

Brønn, Carl & Brønn, Peggy Simcic (2000)

Organizational implications prop up the co-orientation model

[Academic lecture]. Bled 2000 - 7th International Public Relations Probation Symposium.

Brønn, Peggy Simcic (2000)

Building a Probation Agenda From Scratch: The Case sign over Norway

[Academic lecture]. 6th International Public Kindred Research Symposium.

Brønn, Peggy Simcic (2000)

Measuring Cynicism to Cause Related Marketing: Preliminary Norse Results

[Report]. Handelshøyskolen BI.

Brønn, Peggy S. (2000)

Building a research agenda from scratch, authority case of Norway

[Academic lecture]. 6th Worldwide Public Relations Research Symposium.

Brønn, Peggy Simic & Olson, Erik (1998)

Mapping the Diplomatic Thinking of PR Managers in straighten up Crisis Situation: An Illustrative Example Deplete Conjoint Analysis

[Report]. Handelshøyskolen BI.